At a glance

Quick summary

• Checklist: The 16 items on my checklist that I complete before I publish a blog post
• Free plugin: I have an awesome, free plugin that I use for this! It even warns me to complete the checklist before I publish!

Why use a pre-publish checklist?

• I use this checklist to ensure that all of my posts have everything they need before going live!
• Things like making sure categories are set, the correct author is set, my content has no placeholders from when I was drafting it, etc.
• Once I’ve finished writing a post, it takes me about 10 minutes to run through the entire checklist!

Install the free Pre-Publish Checklist plugin!

• I use a phenomenal, free plugin called Pre-Publish Checklist to help me with this
• The plugin adds an item to the Editor that allows me to complete the checklist items

• It also throws a warning if I try to publish a post without completing the whole checklist
• You can also set the plugin to require the checklist to be complete prior to publishing (otherwise the user isn’t allowed to publish)

Checklist items

Here’s a rundown of my checklist items with a quick explanation for each!

1. Setup: Author updated

• I never user an administrator-level account to publish posts
• This is for security reasons!
• So, I have an author-level account that I attribute all of my posts to!

2. Setup: Permalink updated

• I always update the permalink to the keyword I’ve decided on for the post

3. Setup: Consider scheduling post

• Sometimes I publish right away. Sometimes I schedule the post to go live in the future.
• This item helps me remember to schedule if I need to!

4. Category: Remove ‘Uncategorized’

• WordPress adds the ‘Uncategorized’ category to posts by default
• I used to forget to remove it, and I don’t love that it shows up on the front-end

5. Category: Add category

• Reminder to add a category (or multiple categories)

Want to learn more about Categories vs. Tags?

Check out my post: WordPress Categories vs. Tags: What the hell is the difference?

6. Tags: Add tags

• Reminder to add tags
• Check out my post in the item above for more on Categories and Tags!

7. Campaign: Add campaign

• Campaigns are a custom post type I’ve set up
• For instance, if I add a post to the WordPress for Entrepreneurs Campaign, that’s what tells my email provider to send that post out to my list!
• I also have Campaigns for things like Queer Pride

8. Featured Image: Set featured image

• Every post I publish has a featured image
• It appears somewhere in the header of the post, and it’s what appears in all emails and social media posts!

9. Excerpts: WordPress & RankMath excerpts set

• I draft the excerpt for my post using RankMath’s Description field. It’s got a counter to make sure I keep the length right:

• Then, I copy and paste that description into the default Excerpt field in the editor

10. Links: All links open in new tab

• I don’t like when I’m reading a post, decide to click a link, and it opens in that same tab: I don’t like losing my place in the post.
• So, for my own posts, I ensure that all of them are set to open in a new tab

11. Images: All images hyperlinked

• For both accessibility and user experience, I want visitors to be able to zoom in on images
• I already have a tool that enables zooming across the whole site. But, lots of folks try clicking/tapping the image to enlarge it.
• I have my site set so that, if you tap an image, it opens in a lightbox.
• To get this to happen, I have to link each image to the media file

12. Images: All alt-text set

• For accessibility and SEO purposes, I make sure that every image I include has alt-text which describes that image

13. Content: ‘Post Coming Soon’ & placeholders cleared

• When I draft posts, sometimes I decide to expand on a topic in a future post
• Rather than leave things out, I’ll include a blurb like the one below

• If I publish a post with one of these, I will deliberately leave the checklist item unchecked
• Then, later, I’ll be able to see which posts have incomplete items in the list of all posts:

• Otherwise, if there aren’t any placeholders, I’ll clear the item

14. Content: Title, Headings, Accordions have numbers (not Xs)

• When I draft list posts, I often don’t know how many items they’ll have when I start
• I also found that, rather than using ordered lists for heading-level items, it’s much easier to just type the numbers out manually
• So, as I do that, I just start each item with an X
  • e.g., X. Category: Remove 'Uncategorized'
• This reminds me to scan back through the post to ensure I’ve updated all of those to actual numbers before I publish

15. Content: Anchor link to comments

• At the end of every post, I include an Others? Questions? section
• Within that section, there’s a link that prompts visitors to leave a comment. If they click that, it’ll scroll them down to the comments section.
• I want to be sure that’s on every post!

16. Content: No reusable blocks overwritten

• I use a lot of Callouts in my posts. Like this:

• To avoid having to create these every time, and to ensure that they’re all styled the same, I’ve set them up using WordPress’ Reusable Blocks feature
• But, I don’t want to overwrite the Note or Pro Tip (or any other) Callout throughout my whole site, so I have to be sure to convert the reusable block to a normal block.
• This item reminds me to do that before publishing!
• (WordPress has an extra step in place to prompt you if you’re about to update reusable blocks. But, I like the extra safety net of this checklist item as well.)

Others? Questions?

Any thoughts or questions? Anything with which you disagree? Anything I missed?

Leave a comment below and let me know!